Sea turtles travel the world, migrating thousands of miles – but they return to the beach where they were born. That’s our vibe at Lazy Turtle, too. We love exploring new cities, but Naples remains our home. (After all, it’s where Lazy Turtle was born.)

Check out Migrations for our top recommendations of the places to stay, eat, play, explore, and shop in the cities we adore.



Naples, FL

Naples, Florida, is consistently rated as one of America's Best Vacation Spots, Best Places to Retire, and Best Places to Raise Your Kids, and if you think one place can't possibly have all this, you've probably never been to Naples.


“Come see us – it’s almost as much fun to visit Naples as it is to live here!”

Each year thousands of hatchling turtles emerge from their nests along various coastlines. Sadly, only an estimated one in 1,000 to 10,000 will survive to adulthood. Lazy Turtle provides apparel and accessories for active ocean lifestyles that also benefit sea turtle conservation. 10% of Lazy Turtle profits are donated to the Sea Turtle Conservancy, the world’s oldest and most respected sea turtle conservation group.  Six of the seven worldwide species of sea turtles are now classified as threatened or endangered. You can help save sea turtles when you wear apparel and accessories for the beach lifestyle from Lazy Turtle.